Asking the Right Question: How Can the Reader Find the Source?
Not surprisingly, we receive a lot of questions about how to create references for all sorts of different sources. As has been discussed in past blog posts, a reference can be put together by asking a number of (very good and pertinent) questions: Who? When? What? Where?
But (and you knew that was coming!) the most important question, the one you need to ask yourself before you even embark on the reference-generating journey (but especially when that journey is starting to look like Siri generated the directions), is embodied in one word: How.
More fully articulated, the “how” question you should ask when a reference is looking confusing is, How is my reader going to retrieve this source? The answer will often clarify how the reference should be formatted.
In fact, the retrieval question is the guiding beacon at the heart of many seemingly impossible reference questions we receive, such as How do I create a reference for a PowerPoint presentation? How do I create a reference for a piece of art at the museum? How do I create a reference for an e-book?
The PowerPoint question is a classic one here at Style Expert headquarters. But it’s not so tricky: A PowerPoint presentation posted online is no different than any other file posted online. Just get your reader there. If the presentation was seen during a lecture or meeting and cannot be retrieved by the audience of your paper, it’s a personal communication, which means that no reference is needed, but it should be cited accordingly.
Consider your paper’s audience when creating a reference for a piece of art—you could create a reference guiding readers to the museum in which it is housed (if, say, it is located close to your class, if you are writing a paper for a course) or a picture of the art elsewhere (if you have a broader audience that might not have access to the particular museum).
And that e-book? E-books are available from many different sources and in all different file formats. Show your readers how to retrieve the particular e-book file you read.
Do you have additional questions about how to get readers to your sources? E-mail us at firstname.lastname@example.org or leave a comment!